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United Way Seeks Holiday Cheer for Individuals in Need

Updated: Jan 24, 2022

Annual United Way Gifts of the Season helps 2,500 residents

United Way of Northern New Jersey is seeking the assistance of area residents and businesses to purchase holiday gifts for individuals in need during its annual United Way Gifts of the Season program.

United Way, in partnership with 30 area nonprofits, annually identifies some 2,500 area children, families, senior citizens and adults with disabilities who are struggling to afford basic needs and seeks to bring them holiday cheer.

“For those who are having to decide between paying the heating bill and putting food on the table, the holiday season is an additional financial strain,” said United Way of Northern New Jersey CEO Kiran Handa Gaudioso. “We are grateful to the community for coming together to help our neighbors in need and keeping the spirit of giving a central part of the season.”

ALICE (Asset Limited, Income Constrained, Employed) and households in poverty were already struggling to afford life’s basics even before the pandemic hit. Despite working to keep communities afloat, ALICE essential workers are one emergency away from financial ruin. The holidays and winter months bring additional financial stress, which United Way is seeking to alleviate with community support.

Residents and businesses can support United Way Gifts of the Season by fulfilling a specific gift request or purchasing a general gift. United Way also accepts store gifts cards and donations through Dec. 6 to fulfill remaining gift requests.

To purchase a gift online or make a donation, visit

To learn how to run a virtual gift drive or for more information about United Way Gifts of the Season, email or call 973.993.1160 x503.

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