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TAKE ACTION

UNITED WAY GIFTS OF THE SEASON

BRING COMFORT, WARMTH, AND JOY TO LOCAL FAMILIES​

 

For ALICE families living paycheck to paycheck, the holiday season can be especially challenging. Rising costs for essentials like housing, food, and utilities leave little room in already tight budgets for extras — even small joys like a warm coat, a new toy, or a special family meal.

Across New Jersey, hundreds of thousands of children are growing up in financial hardship. Their parents often face heartbreaking choices between keeping the heat on or buying something to make their child smile. That’s where you come in.

Through United Way Gifts of the Season, our community comes together to share a little light and warmth during this special time of year. Donations of toys, books, and winter clothing help relieve some of the financial pressure families feel and remind them that their neighbors care.

Your generosity helps ensure that every child feels the excitement of opening a gift, every parent feels the relief of knowing their family is cared for, and every senior feels remembered and valued.

Together, we can make this season shine a little brighter for everyone — and carry that spirit of compassion forward all year long as we work to strengthen our communities while championing ALICE families.

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222 Ridgedale Avenue

Cedar Knolls, NJ 07927

973.993.1160

Connect@UnitedWayNNJ.org

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©2025 United Way of Northern New Jersey. All Rights Reserved.  

MEET ALICE

ALICE   is an acronym for Asset Limited, Income Constrained, Employed, and represents the growing number of families who are unable to afford the basics of housing, food, child care, health care, technology, and transportation. These workers often struggle to keep their own households from financial ruin, while keeping our local economies running.

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