Videos

New Jersey Sen. Cory Booker knows the impact of good data and how it can spur positive change. "Love in action," is what he calls our work to bring equity for ALICE. Join this #ActForALICE movement and tag us @UnitedWayNNJ to share how you are taking action to improve life for ALICE in our communities.

United Way of Northern New Jersey works to remove the barriers that keep ALICE (Asset Limited, Income Constrained, Employed) and those in poverty from achieving financial stability. In New Jersey, 1.2 million households were already living paycheck to paycheck before the COVID-19 pandemic hit. With so many families facing an uncertain future, the stakes couldn’t be higher -- for everyone. As we rebuild our economy, United Way believes that securing racial and economic equity for ALICE will improve life for all.

Charlene is a northern New Jersey mother who works full time and is raising her two young sons. While Charlene works to improve the quality of area child care centers she struggles to provide for her family. Charlene is ALICE: Asset Limited, Income Constrained, Employed. Charlene chose to share her story with United Way of Northern New Jersey in hopes that it will increase awareness and, ultimately, improve conditions. She says: “If we don’t discuss this, and we don’t talk about it, and we don’t raise the awareness, it’s never going to change.” Will you join United Way and Charlene and lend your voice to be #UnitedForALICE? Share your ALICE story and tag us at Facebook.com/UnitedWayALICE. Thank the ALICE you rely on in your life. Tell us what can help you if you are ALICE. Let your friends know you support our ALICE work. Special thanks to Born Rival Cinema.

Charlene is a northern New Jersey mother who works full time and is raising her two young sons. While Charlene works to improve the quality of area child care centers she struggles to provide for her family. Charlene is ALICE: Asset Limited, Income Constrained, Employed. Charlene chose to share her story with United Way of Northern New Jersey in hopes that it will increase awareness and, ultimately, improve conditions. She says: “If we don’t discuss this, and we don’t talk about it, and we don’t raise the awareness, it’s never going to change.” Will you join United Way and Charlene and lend your voice to be #UnitedForALICE? Share your ALICE story and tag us at Facebook.com/UnitedWayALICE. Thank the ALICE you rely on in your life. Tell us what can help you if you are ALICE. Let your friends know you support our ALICE work. Special thanks to Born Rival Cinema.

Charlene is a northern New Jersey mother who works full time and is raising her two young sons. While Charlene works to improve the quality of area child care centers she struggles to provide for her family. Charlene is ALICE: Asset Limited, Income Constrained, Employed. Charlene chose to share her story with United Way of Northern New Jersey in hopes that it will increase awareness and, ultimately, improve conditions. She says: “If we don’t discuss this, and we don’t talk about it, and we don’t raise the awareness, it’s never going to change.” Will you join United Way and Charlene and lend your voice to be #UnitedForALICE? Share your ALICE story and tag us at Facebook.com/UnitedWayALICE. Thank the ALICE you rely on in your life. Tell us what can help you if you are ALICE. Let your friends know you support our ALICE work. Special thanks to Born Rival Cinema.

Rutgers University Women’s Basketball Coach and Hall of Fame member C. Vivian Stringer shares how “angels” helped her family through tough times when she was growing up. Coach Stringer, who is also United Way of Northern New Jersey Women United’s honorary chair, encourages individuals to act as angels today by supporting United Way in its work to help ALICE families achieve financial stability.

Giving to United Way helps improve life for ALICE (Asset Limited, Income Constrained, Employed) families who are working hard but struggling to afford the basics. With your help, families like Michele’s can access United Way’s free tax preparation program, saving them money and ensuring they receive everything they are due. Special thanks to Michael Cummings for video

United Way offers ALICE (Asset Limited, Income Constrained, Employed) and those in poverty access to free services that help put them on a path to financial stability. Hear how our free tax preparation program helps ALICE get back the return they deserve by ensuring they receive critical tax credits. Special thanks to Michael Cummings for video production.

The United Way ALICE Project is working to change how this country talks about those individuals and families who are working, but struggle to make ends meet. United Ways in more than a dozen states are banding together to shed light on ALICE (Asset Limited, Income Constrained, Employed) and bring about long-term sustainable change to improve life for ALICE and everyone.